"He's an ordinary guy, and he wants to be remembered as an ordinary bloke, " Steve Irwin's father Bob said.

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The TV personality Steve Irwin, who was nicknamed The Crocodile Hunter, but died in 2006, took part in the study.

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In recent years he made guest appearances on Ready Steady Cook, Celebrity Ghost Stories and a tribute documentary to Australian "crocodile hunter" Steve Irwin.

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Among the speakers were US actors Hayek and Matthew McConaughey, award-winning scientist and environmentalist Dr David Suzuki, Canadian astronaut Julie Payette and Bindi Irwin, the young daughter of the late Australian wildlife expert, Steve Irwin.

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But the last word on Steve Irwin seemed to belong to Africa's greatest crocodile-hunter, Khalid Hassen, bagger of 17, 000 crocs the easy way, with a rifle, who said it simply didn't seem right that a fish should have killed him.

ECONOMIST: Steve Irwin