Price is more important than store atmosphere.

FORBES: Consumer Are Shopping By The "Bag" Because They Can No Longer Afford The "Cart Or Basket"

This Spice House is a store with aroma and atmosphere but no attitude.

NPR: A Tour of Chicago's Spice House

The following summer, Ternovskiy holed up at home and began to toy with the code for a new site that would re-create the atmosphere of the store.

NEWYORKER: Roulette Russian

Besides offering a sleek, sparkling white atmosphere, the store also has a studio that will offer free classes, host parties and allow customers to come in for portraits with local photographers.

NPR: 1st Polaroid-Branded Photo Store Opens In Fla.

Downloadable music is just a fad and people will always want the atmosphere and experience of a music store.

BBC: HMV: How the top dog lost its bite

Nematodes and bacteria capture and store carbon that otherwise contributes to global warming when allowed to overload the atmosphere in the form of carbon dioxide gas.

BBC: Antarctic nematodes and climate change