When I was a kid, my mom would go to the store to pick up a half gallon of ice cream.

FORBES: Price; Marketing's Most Delicate "P"

Instead, each steak is individually sealed in plastic to preserve its freshness and shipped with ice packs, arriving ready to cook or store for up to a week, without the degradation of flavor that comes from freezing.

FORBES: Ultimate Valentine's Day Dinner - With Mail Order Help