Basically, the insurance industry was mostly concerned about three strategic imperatives: growing revenues, customer retention and lowering costs.

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Investing in your brand, being your own best brand champion, or hiring a brand champion should be strategic imperatives.

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And tonight, our moral and strategic imperatives are one: We must help Iraq defeat those who threaten its future and also threaten ours.

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Yet strategic imperatives may prompt some countries to overlook such concerns.

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The end result is the same in either case: Under President Obama, the US government has become hostile to Israel's national rights and strategic imperatives.

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In this context, two strategic imperatives suggest themselves.

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Here, the difficulty is baked right in: the strategic and moral imperative becomes being able to identify strategic and moral imperatives.

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