Basically, the insurance industry was mostly concerned about three strategic imperatives: growing revenues, customer retention and lowering costs.

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Investing in your brand, being your own best brand champion, or hiring a brand champion should be strategic imperatives.

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Yet strategic imperatives may prompt some countries to overlook such concerns.

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In this context, two strategic imperatives suggest themselves.

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Here, the difficulty is baked right in: the strategic and moral imperative becomes being able to identify strategic and moral imperatives.

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