By splitting the businesses, Netflix can prevent the DVD business from dragging on the growth potential of streaming in terms of resource allocation.

FORBES: Netflix Is Still Worth $195 Despite All The Drama

This partnership comes one month after Deezer launched the first truly global free (ad-supported) music streaming service to a potential audience of at least 600 million people across more than 150 countries.

ENGADGET: Deezer teams up with LG, Samsung and Toshiba to bring its music service to smart TVs

But, big as the streaming-video business became for Netflix, its potential was even greater.

NEWYORKER: Streaming Dreams

Another potential debut at the conference: a media-streaming device that Google previewed last year without mentioning it would sell the device to consumers.

WSJ: Google Set to Unveil Tablet at Developers Conference

Apple could lose potential iPhone customers due to the current lack of music and video streaming options on iTunes.

FORBES: Apple Stock Could Slip On iTunes Streaming Delay