Their base case for commodities is that agricultural markets will stumble along in a low growth global economic environment.

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Like all businesses, the top managers will stumble along the way, and unless challenged, will not see the need to adapt.

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To find that even one of the most digitally disruptive players in the world is not able to muster the right level of response when entering an industry as crucial as music gives everyone else tacit permission to stumble along for a bit.

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