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Here, we test recent theories that individuals place high subjective value on opportunities to communicate their thoughts and feelings to others and that doing so engages neural and cognitive mechanisms associated with reward.
FORBES: 'It's All About You!'
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Granted, value is subjective, but Financo President William Susman says even luxury retailers can be considered value.
FORBES: Intelligent Investing Panel
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The courts have long held that the IRS cannot use subjective, "value-laden" tests in administering nonprofit status.
WSJ: David Rivkin and Lee Casey: The IRS and the Drive to Stop Free Speech
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Research on residential views has shown that determining their value can be subjective, with a wide range of results.
WSJ: What's a View Worth?
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But the FASB ruled that they should be expensed immediately, because their future value is too subjective to judge reliably.
FORBES: Why Everybody's Jumping On The Accountants These Days
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Value becomes highly subjective.
FORBES: $100 Million Homes: In The Stratosphere Of Real Estate, Logic Breaks Down
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For, for well over a century now, economists say that value is something entirely subjective.
FORBES: The Guardian Reveals 130 Year Old News
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Still, some mutual funds, hedge funds and private equity funds have at times simply seemed to use subjective assumptions in figuring out the value for assets for which there is no market.
FORBES: Will SEC's Settlement In Valuation Case Be Part Of A Trend?
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Some agency executives are sceptical about being paid for value, because it is so subjective.
ECONOMIST: Advertising's new model
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On the minus side, fair value depends largely on managers' subjective judgment.
ECONOMIST: Private equity
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The value of a network is as subjective as it is variable.
FORBES: What Is The Value Of A Network?
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In the case of many financial assets and liabilities, assigning a fair value would be a tricky and certainly subjective process.
ECONOMIST: Accounting
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The value of any particular flavour of ice cream thus depends upon the subjective preferences of the consumer: not on any other law that we can derive from either logic or observation.
FORBES: The Guardian Reveals 130 Year Old News