Jacobson, who insists "sugary soft drinks contribute to obesity"--with caffeine, an ingredient in many sodas, as the perniciously addictive hook.

FORBES: Magazine Article

The proposals on sugary soft drinks will go to New York's Board of Health in June for a final decision.

BBC: New York mayor proposes ban on big sugary drinks

New York City Mayor Michael Bloomberg recently cited similar behavioral tendencies as a reason for his attempt to restrict the size of large, sugary soft drinks.

WSJ: Overeating: The Psychology of Small Packages

"In and of themselves, sugary soft drinks are only part of the picture - they're just one of the potential risk factors for Type-2 diabetes, " he said.

BBC: Diabetes warning over soft drinks