Their audience in everything they do is the primary voter, not the swing voter.
That suggested Mr Rehnquist, often regarded as a swing voter on campaign-finance issues, might be moving towards the opponents' camp.
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Her willingness to side with the liberals on social issues made her the court's swing voter until she retired in 2006.
Anthony Kennedy, the court's swing voter, is conservative on most issues.
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The French long for a Europe of defence, the Germans are the recovering alcoholics of the military world, so that makes us the swing voter, able to set the pace.
If confirmed by the Senate, Roberts would replace retiring Justice Sandra Day O'Connor, who gained a reputation as a moderate swing voter in her 24 terms on the nation's highest court.
Users answer demographic questions and participate in daily and live-event polls, and because Microsoft can track someone over the course of the election season, much can be learned about the swing voter sub-population.
If we examine the facts with an open mind, if we consider the long-term ramifications of the choice we make in the upcoming election and how it will affect future generations, each of us has the potential to be a swing voter.
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Mr Netanyahu, with an eye to the middle-of-the-road voter, could conceivably swing the pendulum leftwards again in the months ahead, perhaps carrying out the next phase of withdrawal prescribed by Wye and softening his refusal to free more political prisoners.
One-hundred-and-eighty thousand volunteers have been working three-hour shifts in the swing states to squeeze out every last voter.
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