Target understands that positioning means more today than a snappy tag line hatched by Mad Men.
The tag line associated with the official invitation is fueling speculation over the much-rumored iPad Mini.
The company reminds customers of that with its "It's still built like a Volvo" tag line.
The CW finally has a real reason for the "OMFG" tag line plastered across its racy ads.
In something of a cult classic ad he shouts the tag line, "We must protect this house!"
In the meantime, it will live by its tag line, Deploy Happiness.
In the meantime, FX aims to launch new shows that reflect the contrarian attitude of the network's "There is no box" tag line.
LeapReader's a sort of spiritual successor to the company's Tag line, maintaining the reading tool's pen-like form factor, while adding writing to the equation.
While it is true that consistency helps branding, the reality is that individuals (and companies) are more complicated than a single tag line or campaign.
She contends that the old Madison Avenue days of a brand being defined by its logo and a tag line spelling out its promise are over.
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"Earnie Shavers takes no prisoners" was the tag line used in promotion - though Ali preferred to talk about 'The Acorn', in reference to his opponent's shaved dome.
Truth be told, it's a tag line that would also work for his probable opponent in the general election, Republican Pat Toomey, should both of them make it that far.
Karsch used the opposite approach when it came to developing the Cigna brand and advertising, which ultimately resulted in the tag line, Go You, since Cigna supports the individuality of each customer.
Whether you have an elevator speech, a tag line or a mission statement, you better make it clear very early on why you are different from the thousands of other advisors out there.
No wonder MTV decided to drop the "music television" tag line altogether in 2010 when it launched its official new logo -- though networks executives maintain that music is at the heart of all they do.
It may be worth noting, though, that in recent weeks the New Republic has carried cover drawings of Bush as a dunce, with the tag line WHY AMERICA LOVES STUPID CANDIDATES, and as the scarecrow in The Wizard of Oz, with the tag line THE HARDEST JOB IN POLITICS: THE WOMAN WHO HAS TO GET GEORGE BUSH A BRAIN.
In sync with the show's evocative look back, Martin Puris, the genius "Mad Man" behind the automotive company's tag line "The Ultimate Driving Machine, " introduced the program's opening ad, a superbly crafted vignette, complete with historical footage, that brings to life the story behind the car and how it came to stand for what it does in the minds of consumers.
In August, a room tag from the line's Maasdam cruise ship and sewage washed ashore in Lynn, Massachusetts, leading town officials to suggest the debris may have come from the ship.
The biggest price tag of all is the bottom line on total cost of care.
When your son or daughter shows interest in a particular career, you can encourage or use your network to line up a professional who will let your kid tag along.
We weren't able to confirm US availability or pricing, which will likely come in below the European tag, but reps did quote a November 1st ship date, which seems to be in line with the November 10th date we heard for Japan earlier this week.
For those who don't want to spend even more than the hefty price tag for the iPhone, but do want to pick up a phone on Friday, perhaps the line is the way to go.
Every week at its warehouse in Menlo Park, California some 10, 000 sheets of stamps, tens of thousands of posters and 20, 000 T shirts--almost every shirt unique and distinct from all the others--roll off the presses, sparkling with freshly printed images of cute kids, Disney characters, landscape shots and catchy tag lines (sample:"Not everything's flat in Lubbock, "reads the chest-high line on one).
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