Now, after surviving 100 days in office, Farooq is willing to talk frankly about his past errors.

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The puzzle for this writer is why Mitt Romney seems so afraid to talk about his business past.

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"You can do all the fancy pictures you want, but if you have the name of 10 buyers that's way more important, " says Mr. Taylor, who adds that his firm's network of contacts helps him talk regularly to past clients about potential buyers.

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"Every time you mention the party, take credit or talk about the past, you lose swing voters, " says a Gore partisan of how Gore's consultants answer his concerns.

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