Unlike the inhabitants of Yorkshire, Lutonians do not talk up their home to outsiders.
How does a sports agency talk up one of its clients without inherently talking down another?
But CCS is proving easier to talk up than to get going (see article).
Inter-governmentalism favours big countries, which is why small ones talk up the role of Brussels.
The tall, curly-haired entrepreneur spends too much time with securities lawyers to talk up his own stock.
Politicians, who until a few years ago were happy to talk up multiculturalism, have mainly fallen silent.
It may also try to talk up the latest labor market release as an encouraging strand of evidence.
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Supply siders talk up tax cuts that ultimately boost revenues as though this is somehow a good thing.
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However, Deans has been working hard this week to talk up the current golden generation of Irish talent.
Be they Republicans or Democrats, politicians as a rule regularly talk up the need to reduce government expenditure.
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When he got most of the tax cut he did an about turn and started to talk up the economy.
Mr Papandreou and his finance minister, George Papaconstantinou, talk up the need to balance fairness and social peace with fiscal austerity.
They are trying to talk up the prospect of fiscal union, because that is what the financial markets need to hear.
They are being tapped to talk up just about everything, from movies to milk and motor oil--and they do it for free.
Mr Greenspan has gone out of his way not to talk up the recovery, consistently warning that the upturn would be modest.
With local elections only days away inevitably many AMs took the opportunity to talk up their own parties achievements in local government.
"The president has talked down the economy in an effort to talk up his tax cut, " Durbin said at a separate event.
Until the past week's spring-cleaning in the Kremlin it had become hard for even the most diehard optimist to talk up Russia.
Like Labour, they talk up the economic opportunities that environmentalism throws up.
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Blair had appealed to the Belgian Prime Minister Guy Verhofstadt not to talk up the issue of tax harmonisation ahead of his election.
Vilsack visited Maine to talk up the U.S. Department of Agriculture's efforts to better promote the importance of childhood nutrition and physical activity.
On the one hand, he wants to talk up the economy and take credit for it, as any politician heading into elections would.
And any Scot who wants to be prime minister of Britain is certainly well advised to talk up the wonders of the union.
Hollande and Montebourg talk up small enterprise, but it's self-defeating to treat those companies as rare and precious flowers in need of state coddling.
However much European politicians want to talk up further unity, the reality is they are picking apart their social programs while stalling their economies.
If the sales representatives talk up the charity too much, potential customers might think they are being asked to overpay or sacrifice quality for the greater good.
The authorities also employ a force of 900 "public opinion shapers" who help talk up government policies and promote the party line across the country.
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They talk up his links with German and Scandinavian Social Democrats.
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