One way PepsiCo has begun to tap into these resources is through Influencer Relationship Management, or IRM.

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The only trouble was that you had to physically be in Alexandria in order to tap into its resources.

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From Downing Street to the Massachusetts Institute of Technology to Google, organisations and governments the world over are opening up to better engage with their audiences and customers and tap into external resources to fuel innovation.

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The center will be able to tap into the resources and expertise of these companies as the date changes time zone to time zone, Gagnon says, adding that the SANS Institute and the Information Technology Association of America will be responsible for keeping in touch with the systems administrators.

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They need to be integrated with the rest of the company they must share some staff, for example, and they must tap into the wider company's resources as they turn ideas into products.

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As Dash Navigation has shown us, GPS units become better and far more useful resources when they can tap into a live, two-way connection, and WiMAX would be well-suited to delivering an Internet radio or even video service to the vehicle.

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These analysts and bankers can, in turn, tap into Citicorp's and Andersen's resources around the world.

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Note: Chinese businesses such as computer brand Lenovo, e-commerce leader Alibaba, telecom hardware giant Huawei, and auto parts maker Wanxiang have looked in recent years to tap into the U.S. marketplace and resources.

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