They plan to keep the product as affordable as possible for their target customers.
The companies decided to target customers within 25 miles of ten stores with a discounted promotion.
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When they were done, you knew their target customers, their business models and their go-to-market strategies.
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Critically, while Fiat and Chrysler have vastly different lineups, their target customers are in similar income brackets.
Just as importantly, they have the communications infrastructure to publicize their research and findings to target customers.
Karanja says the hikes made her product too expensive for her target customers, forcing her to stop producing fortified wine.
Companies that embark on strategic growth planning inevitably come to the conclusion they do not intimately understand their target customers.
Clearly no one has been able to produce a good user interface or a way to target customers on the go.
It's a great platform to raise visibility of the Tata Communications' corporate profile and portfolio of services to our target customers.
How can I make it as easy as possible for my target customers to absorb the information I want them to learn?
The brewer has been restrained to the U.S. and British market, where high unemployment and weak job growth directly hit its target customers.
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Target customers include petroleum companies drilling in remote locations, long-haul trucking companies and airlines (their passengers being unable to use their cell phones in flight).
Target customers include consumers, corporations and small and medium sized businesses.
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What are your competitive advantages and who are your target customers?
Sheryl Sandberg, Facebook's Chief Operating Officer, on the call also discussed Custom Audiences, which is a way for advertisers to target customers they already have a relationship with on Facebook.
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Target customers are regional advertising agencies and their clients.
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They are moving quickly to speak with their target customers across the Pandora platform, with the majority of the top 50 digital advertisers in the U.S. already having bought multiplatform advertising on Pandora.
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Initially, law firms will be DolphinSearch's target customers.
He adds that his study finds that if the Amazon sales tax advantage goes away, Amazon Prime members would pay a modest premium to Wal-Mart store prices and about the same prices as Target customers.
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"The opportunities on the Internet are in providing relevant content that is not intrusive personally, " he says, warning Internet marketers not to target customers too closely even though current technology allows them to do so.
As they expand their role in communications, CMOs also need to be savvy about technology and math, as they use more sophisticated online tools to target customers and analyze the effectiveness of advertising and marketing efforts.
The experience has highlighted one of the core underpinnings of our brand: With a great product, the right strategy, and a smart way to connect with our target customers, Turn was confident at our moment of decision.
Has IKEA bonded with its target customers?
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The company said Facebook Exchange, which debuted in September and helps marketers target customers in real time by matching browser activity to the ads they see on Facebook, serves about one billion ad impressions each day from more than 1, 300 advertisers.
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Finding the right partner, the one who can help bring awareness to your offering, who can lend credibility to your brand, and who can ultimately help you reach your target customers, should be a key focus for every small business and start-up.
This decision to target customers that were focused on long-term results enabled Baupost to distinguish itself from private equity firms that would sell winning investments quickly in order to justify the high short-term performance they needed to raise more capital from investors.
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What actions have you seen that have been effective for retailers to target their customers?
Yahoo offers a service, Audience Match, that lets retailers find and target their customers online.
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