And that games enjoys a 501 (c)(3) non-profit status, that was all tax-free.

FORBES: Is The "Weedeater" Bowl Game Life or Death To You?

Of the country's roughly 80, 000 non-profit groups, only about 100 enjoy tax-free status because of an abstruse accreditation scheme.

ECONOMIST: Social change in Japan

Most other countries either tax the profit at the corporate level and then dividends are tax free, or dividends are distributed tax free at the corporate level and then taxed at the usual individual income tax rates.

FORBES: This Might Not Be The Best Time To Be Investing For A Dividend Income

But because the profit has been taxed already at the company level those dividends are now received tax free by basic rate income tax payers.

FORBES: Obama's Budget Raises Dividend Taxes to 39.6%: This is Not a Good Idea

The idea behind the IRS' campaign is that nonprofits should provide a "community benefit" (say, more free charity care) and not behave like their for-profit counterparts if they want to keep their tax-exempt status.

FORBES: Supreme Court Question: What's A Charity?