But Google Maps and the Flickr iPhone app each tell us an interesting story about where power lies in today's mobile world.

BBC: Google, Flickr - and the app wars

This can be helpful if you worry about being put on the spot without an interesting story to tell.

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"Flir has an interesting story to tell, " says Michael Davies, senior research analyst at Next Generation Equity Research and a bull on the company (his employer does no banking or other work for it).

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Do you have an interesting company origin story to tell?

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