The very act of describing what is going on to someone else, of telling your story and being heard, helps to clear some of the dust away.

FORBES: Dust Storms: Finding Our Way Home

So maximize your chances of a positive retelling by telling your own story in a glimmering light.

FORBES: You're So Terrific: Three Steps to Telling Us Why

In their re-telling of your story, they reshape it, making it theirs, more multi-faceted and thus more relevant to more kinds of people the more it is shared.

FORBES: How to Add to Your Life by Subtraction

Move beyond telling your audience a story to creating a scene or event for them to participate in.

FORBES: How to Use Storytelling as a Leadership Tool

When you incorporate what you are sensing through taste, touch, smell, sight, and hearing, when telling the story of your brand, the reader can better identify with what you have experienced.

FORBES: Blogger Exposes Sexual Abuse in Orthodox Jewish Community

How do you really determine if your story is worth telling?

FORBES: Considering Self-Publishing? Don't Bother, Unless You Follow Guy Kawasaki's Advice

She advises to take the information directly to your supervisor or HR department and telling them the story.

FORBES: Managing Internet Indiscretions At Work

You need to know that your story can stand more than one telling and that it is ripe to be extended.

BBC: What the web is doing to the future of fiction