Most studios produce 2 or 3 "tent-pole" films per year, those with nine-figure budgets.

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The series, about a team who investigates paranormal mysteries, is being touted as the network's fall tent-pole program.

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We view it is those would be more tent-pole style events around which we could build better engagement.

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With this purchase, Disney is expanding in the tent-pole feature film business.

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Warts and all, this is the kind of film that major studios used to release on a regular basis before the rise of the four-quadrant tent-pole.

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Local TV rights fees for individual teams also continue to soar, especially in larger markets as media companies see the 162-games schedule as the key tent-pole to any regional sports network.

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Does the event need the rush and volume of creative hackers, free thinkers, and open web advocates that drove Interactive from a little sideshow of Film and Music to becoming the tent-pole tech event of year?

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In terms of popularity, it was the consensus among a panel of network executives that second screen apps for live events -- especially "tent pole" pieces of programming such as award ceremonies -- typically attract the largest number of users.

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But the sheer weight of the Mouse House may make them an impossible foe in the specific area of franchise-related tent pole films.

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