Scott Testa spent a good part of 2011 and 2012 visiting universities and high schools in Zhenghou, China on behalf of China Hope Project.

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"I also believe that a celebrity like him which has numerous fans in Italy and the UK should commit publicly to fight racism in football, " said Testa, a lecturer at Brunel University in London.

CNN: 'Fascist' Di Canio polarizes opinion

Though the record-breaking Testa Rossa is reportedly headed to a Mexican mogul, the Spanish-speaking contingent has remained relatively quiet for the past two decades.

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"I believe in Paolo Di Canio not being a racist, " added Testa, who spent time "embedded" with Lazio and Roma ultras for the book "Football, Fascism and Fandom: The UltraS of Italian Football, " co-authored by Gary Armstrong.

CNN: 'Fascist' Di Canio polarizes opinion