And it's not just about a paycheck but it's about that sense of being part of a community and building something that's worthwhile, and holding your head high and knowing your kid looks up to you because you're looking after him and building for his future.
We've got bank managers and engineers coming into teaching because they feel they want to do a job that's more worthwhile.
It could, of course, be burned in the US to make power - but shale gas is so cheap that it's not worthwhile.
The latest subsidy changes mean that for many firms it's not worthwhile building bespoke biomass power stations, but it is worthwhile converting some existing coal-burning stock.
Also, it's worthwhile to note that the entire proposition calls for these changes to be developed by the private sector itself, rather than imposed on it.
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At least there's indications that the wait will have been worthwhile.
That would mean relatively small expenditures for the big companies that dominate the event's sponsorship activity, a worthwhile price for boosting your image in front of thousands of wealthy sports fans.
Stroud argues that it's a mistake not to include older consumers in an overall marketing strategy that divides potential buyers into worthwhile categories such as education level, race, zip code, income and buying preferences.
To get started, here's a guide to the worthwhile Web tools that can help you fight sniffling, sneezing, and watery eyes.
Expanding visa allotments for highly skilled immigrants is one worthwhile change: Let's join the global competition for talent that other industrialized countries long ago began in earnest.
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The notable downside is that its coat requires regular grooming, but some owners feel the effort is worthwhile because a Barbet's coat better agrees with some people who suffer from allergies.
It's doing meaningful work and being valued for it--not picnics--that makes it all worthwhile.
According to Aluf Benn, a columnist in the Israeli daily, Haaretz, Mr Olmert struggled in a recent meeting to persuade a sceptical American president that the Golan Heights may be a worthwhile price to pay for a full-blown change in the region's strategic alignment.
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