He described the campaign as an "orchestrated twitterstorm", adding that people "might do well to consider the words of media commentator Roy Greenslade".

BBC: Lucy Meadows vigil: Petition to sack Richard Littlejohn

He punched out words when stressing the 600, 000 jobs that the company supports while adding that Apple is the nation's largest corporate taxpayer.

NPR: Apple's Cook Faces Senate Questions On Taxes