For the last four years, Fox proved the most-watched network among the advertiser-beloved 18-to-49-year-old demographic.
She often beats CNN's Larry King in the advertiser-beloved 25- to 54-year-old demo as well.
They pay only when users click on the advertisement and are taken to the advertiser's website.
Google (2012) (note: unlike the other cases, in Jurin the defendant was Google, not the advertiser).
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The advertiser has a message that it knows may be of interest to a narrow audience.
Possibly because the Advertiser accused him of planting the car bomb that maimed his wife, a local environmental activist.
Crucially, they can be configured so that clicking on an ad calls up the advertiser's website.
With that in mind, we opted for transparency and invited the advertiser in to watch our process unfold.
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The advertiser pays only when a surfer actually clicks on their link (37 cents per click, on average).
For example, in the CollegeSource case, the advertiser got a whopping total of 65 clicks in one month.
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Still worse, year over year, his network down about 11% in the advertiser-beloved demographic, according to the Nielsen Company.
Crucially - the advertiser said that they wanted to target users in Egypt.
Targeted ads helps increase the click through rates of the ads, which help the advertiser in realizing higher conversion rates.
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Any suggestion to the contrary is misleading and an inaccurate portrayal of the advertiser's role in relation to these websites.
What was actually done here was the broadcaster taking something of value from the advertiser (no, not mere money): reputation.
Garnering only a nine share in the advertiser-beloved 18-to-49-year-old demographic, the broadcast ranked the lowest in Nielsen's recorded People Meter history.
For four consecutive seasons, it ranked first in viewership in the advertiser-beloved 18- to 49-year-old demographic, according to Nielsen Media Research.
To please both, Google needs to make sure the content the surfer searches is relevant and the advertiser buys is relevant.
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According to the early numbers, the series averaged 20.1 million viewers, with a 4.6 rating in the advertiser-beloved 18 to 49 demographic.
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But what if the advertiser could predict their sales even better, with accuracy within 5 or even 1 percent of actual results?
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Conversion rates actually drop when the advertiser tries to overload the audience.
Its 73, 000 advertisers pay Overture when a user chooses the advertiser's offering.
The normal thing about advertising is that you, the broadcaster, are offering something of value to the advertiser: access to your audience.
The advertiser will know how many people saw an ad, who they are and how many reacted with a further click or purchase.
With mere days left in the current season, ABC is down 7% in the advertiser-beloved 18 to 49-year-old demographic, according to The Nielsen Company.
The kind of branded experiences that used to be the exclusive purview of the experiential marketer are now becoming the core content of the advertiser.
The advertiser saw a click-through rate on the linking banner ad of 1.3%, which it says, is a higher rate than its standard banner ad.
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Based on what the advertiser wants to pay - we optimise the delivery of the ads to get them the best return on their money.
Facebook's policies restrict app makers from using any ad companies that haven't signed an agreement with Facebook an agreement that prevents the advertiser from collecting personal information.
In theory, this gives the advertiser a better feel for the effect that ad had on those other 999 viewers who did not click on it.
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