Spencer Stuart began its annual CMO tenure study in 2004 and uses the Advertising Age list of top 100 advertised brands as its initial list of companies to survey.
Iconic adman and communicator George Lois learned the secret of great, award-winning advertising at the age of 14.
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Long criticized for hanging onto the Mad Men era of advertising for far too long, ad agencies are steadily moving into the Internet age, according to data released today by Advertising Age.
Mad Men, AMC's drama about the "Golden Age" of advertising, begins its third season this weekend.
Rose asks Andreessen where advertising is heading in the Internet age.
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She is the former Detroit bureau chief of Advertising Age.
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Another report released on Monday, by Advertising Age, shows that the U.S. media business recovered in 2010, with revenue for top firms gaining 6.1% during the first half of the year, compared to a 3.8% loss for 2009.
FORBES: Online Ad Spending Exceeds Print, Hitting $25.8 Billion
Others have warmed to the Greens agenda: its demand for the withdrawal of Australian troops from Afghanistan, its opposition to the monarchy, an end to mandatory detention for asylum seekers, a ban on junk food advertising and a lowering of the voting age to 16.
This story in Advertising Age about how one agency plans to attract notice at the next Cannes Lions International Advertising Festival of creativity is unusual.
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If box office numbers mean anything at all, they mean how good the advertising agency has done in activating teen-age television viewers--because that's who makes up 67 percent of the weekend audience on a national film--and that are sitting around watching television and then they're bombarded by 30-second ads.
Of course the goal of advertising has always been to present the right message to the right consumers but the current form of television advertising that was ushered in during the Mad Men era is a blunt instrument in an age of computer controlled laser surgery.
FORBES: Content and Context Will Drive the Next Generation of Advertising
In a June 2007 interview in Advertising Age, Neuharth was asked about the future of printed newspapers amid the upheavals in the news business.
Martin and George Woltz of Martin and Woltz Inc. of Richmond , Virginia - which Ad Age called one of the most iconic advertising campaigns in the past 50 years.
This time last year I wrote an article for Advertising Age titled Return on Integrity Is the New Bottom Line for Marketers, that set out to answer a fundamental question about corporate social responsibility: What is doing the right thing really worth?
But in the age of Groupon, search and social media advertising, it is the relevance of brand-, not product-centric advertising must be called into question.
FORBES: Al Ries Puts The Cart Before The Horse In Paean To Brand Advertising
In a June 2007 interview in Advertising Age, Mr. Neuharth was asked about the future of printed newspapers amid the upheavals of the news business.
Today, as some of the best minds of Silicon Valley crunch enormous volumes of data being mined by Google and others to monitor the online behavior of individual users, advertising has entered a new age.
FORBES: Moving Healthcare from the 'Mad Men' Era into the Big Data Age
Mr. Davis then left advertising and recorded an album of New Age music under the name Mannheim Steamroller.
"It's likely that some Time executive has already worked the numbers on these guys, " says Scott Donaton, editor of Advertising Age.
Because 64% of subscribers live in the South, "the Oxford American is seen as a regional magazine, " says Jon Fine of Advertising Age.
The acquisition, for which Facebook and Microsoft did not provide a price, was reported yesterday by Advertising Age as likely to happen today.
FORBES: Facebook Finally Pulls Trigger, Buys Atlas Ad Server From Microsoft (*Updated With Comment)
Thanks to Advertising Age, we now know why General Motors pulled all of its paid ads from Facebook: The automaker wanted bigger, flashier ad formats than the social network was willing to provide.
FORBES: Why Facebook Won't Just Give Advertisers Like GM What They Want
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