The problem was that someone at Apple decided to rip Google Maps out of the iPhone and make Apple Maps the default mapping application, as part of the crushing tectonic plate-like battle between these online behemoths.
But for everyone else, here are the thoughts of someone whose first computer was an Apple III, and who has studied, written about and even worked for Apple literally since the day it began.
So the best way for Apple to remain competitive is to give their competition access to their best services, reducing the likelihood of someone buying their devices?
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We read the rules and showed folks how to enter the Apple iTunes contest for free here, then of course, someone tries to enter 3, 000 times and Apple disqualifies them.
ENGADGET: Apple disqualifies first person in iTunes contest?
John Browett is out as head of retail and Apple is once again on the hunt for someone lead this division.
Someone high up at Apple had obviously realized the disruptive nature of the ADK and this was their response, their counter-attack.
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For someone with a lot of cash invested in a collection of iTunes media, the Apple TV seems a solid -- if pricey -- buy, but for most people with more diverse media collections and saner pocketbooks, this is a hard one to recommend.
Now someone else is in charge of forming the teams that will make up the future of Apple.
Well, someone at ITV is apparently not pleased to hear that iTV is one of the next Apple products, with a report in The Mirror this morning citing unnamed sources which described its executives as "furious, " and hints that litigation is not out of the realm of possibility.
Apple was right to look internationally, but wrong to think someone from the consumer electronics sector could infuse the kind of life into the operation needed to stay on top.
Would Apple have become great without Steve Jobs, or would someone else have surfaced to spearhead and personify the combined volition of the people working in that area in that company at that point time?
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Of course, we're still willing to bet that Apple's legal team is licking their chops in anticipation of something actionable happening, but we'd say the most interesting thing about this so far is the incredible amount of attention a low-cost expandable minitower running OS X has gotten -- maybe someone at Apple apart from the lawyers should be taking notes as well.
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