Just how big is the market potential?

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Wiberg of ATV acknowledges the idea then consisted mostly of old research and a big potential market but says he bet on the team's ability to get results fast.

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Big potential drives for the equity market are coming later in the week, with the Federal Reserve set to meet Tuesday and Wednesday, followed by a European Central Bank policy gathering Thursday.

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Chris Griffin thinks the market potential is big.

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That may not be particularly rough for a stock up more than 44% over the last 12 months, but it is an indicator of the high expectations the market has for housing-related stocks after a big 2012, and the potential pain when those expectations are not met.

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Equity investors favored the most beaten-up banks in 2012, pushing Bank of America way out ahead of its peers in a strong year for the market at large as the potential for a big earnings comeback won out.

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Suleman sees a big opportunity for Achievers because he believes that only 1% of the potential market for employee rewards and recognition software has been tapped, and he thinks Achievers is well-positioned to keep growing quickly by taking market share from competitors in the employee-incentive industry.

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Further, I suspect there is a lot of upside potential for the portfolios of investors bold enough to include various contenders in the competition to market the next big diabetes treatment.

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