After years of investigation, Audi was exonerated, but the damage to the brand image was done.
From the book's publication, the brand image of Xerox was no longer what Xerox wanted it to be.
It also believes it does not suit the brand image to sell the designer jeans alongside tins of baked beans.
That may not sound like a lot, but the potential damage is much greater for the brand image of both brands.
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The so-called Quiet Tuning elements are consistent with the brand image and generally easier and cheaper to pull off than a state-of-the-art engine.
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An activity spike in the left prefrontal cortex--an "approach" response to the image of a Kit Kat chocolate bar--would suggest the subject is attracted to the brand image or message.
While it's easy to say that the avalanche of junk out there that's sold with an Elvis likeness tends to cheapen the brand image, it's still in CKX's interests to get that business for itself rather than watch it go underground.
Is Amazon going to put up thousands of real, physical stores all around the country (and the world) to create the same brand image?
And of course, the development of a brand image is only part of the story.
The German side is acting as if it is still alone, partly for fear of sullying the imperious Mercedes brand with the rugged Chrysler image.
In the U.S., Buick likely won't approach those numbers because the stodgy image clings to the brand.
However, it will be interesting to see how the decision affects brand image and future subscriber additions.
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That has helped preserve the brand's image of luxury and exclusivity.
The real reason for the ban is that a group of haughty, loud-mouthed critics claimed the egg sandwiches debased the Starbucks image, making the brand appear common, like Wendy's, McDonald's, Burger King or Dunkin' Donuts.
Either way, perhaps the most interesting thing about the hire is that RIM just underwent a major renovation of its brand image around the time of the Bold and Storm releases -- and BlackBerry users tend to love the way their devices generally operate (Storm notably excepted), so any jarring change to the experience risks alienating huge swaths of the base.
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As a result, his business roots are steeped in the practice of protecting the image of a retail brand, which is what the Carolina Panthers unquestionably are, and what Newton is becoming through his growing trough of endorsements.
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Company officials say that the campaign featuring Mr. Toyoda as a cockpit jockey helps the company turn the page on its recent mishaps and provides a sportier image for the brand.
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Sometimes, the men and women who are the advertisements for that brand can become consumed by the image and evolve into a pastiche of it.
The bottom line: Toyota Camry LE has a company brand image, while Honda Civic LX has product brand image, which make it difficult for the two companies to generate the necessary Word-of-Mouth and buzz to keep the two models on the best-selling list of consumers.
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Longtime Harley employees and customers resisted Mr. Wandell's attempt to alter the brand's macho image.
But midlevel Mercedes managers have been unwilling to share much else, for fear of sullying the luxury brand's image.
He says that they can help deliver a superior level of customer service, strengthening the carrier's brand image and differentiating them from competitors flying similar routes.
The brand decided against the image because it would have been tricky to show his face in proximity to the smoke in a realistic outdoor setting.
The problem, these sources say, is that nine years after the marriage between Daimler-Benz and Chrysler, mid-level managers at Mercedes are still resisting any collaboration that could sully the luxury brand's image.
The tougher challenge, however, is to develop a consistent brand image for Starwood, as the economic climate grows bleaker.
The domain name should align with the brand, the trade mark you can get and the image you are projecting.
Even more significantly for its public image, Citigroup was careful to retain its identifying brand image of the red umbrella, which came in the original acquisition of Travelers in 1998.
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