The designs were also inspired by Villareal's previous experiences in the Bay Area in the 1990s, when he worked in a research lab in Palo Alto and attended the Burning Man festival.

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But when he posted shirtless pictures of himself on Facebook having fun at the Burning Man Festival (no sex or drugs involved), some objected, leading to a barrage of media attention.

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Black Rock is the site of the Burning Man Festival ( FORBES, Oct. 4, 1999), where thousands of neo-hippies converge each Labor Day weekend to bang drums, walk around naked and consume massive doses of drugs.

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The Mojave Desert and the Black Rock Desert are both featured in the film, the latter known in recent years for being the site of the annual Burning Man festival, a week-long event during which thousands of people camp out in the desert with the goal of creating a temporary city based on principles of community and self reliance.

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In his downtime, Weller remixes electronic music and attends the annual Burning Man festival.

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In August 1998, Google founders Larry Page and Sergey Brin decided to adorn the company logo with a symbol of Burning Man, a festival held annually in the Nevada desert that they were attending.

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