Strategically, the company has to decide how its going to profit from that future.
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The analyst says the company has to beef up its sales staff to offset turnover.
The company has to be ubiquitous and offer its apps and services to everyone.
Still, as the lawsuits percolate and publicity widens, the company has to do something.
As the industry leader, the company has to face a more limited growth potential.
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The company has to evolve into selling cloud software as well as higher-end hardware systems.
The company has to partner with Gogobot or risk losing booking volumes to other agencies that do.
First the company has to get past the worldwide recession and settle in with a new chief executive.
Now the company has to restate earnings as patients stop taking the drug.
But because the company has to spend almost all of its money to service debt, the film has been postponed.
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The "extra expense" option takes care of moving costs if the company has to set up in a temporary location.
Since no one can manage from authority, the company has to create genuine rewards (promotions, bonuses) for doing unpleasant work.
This will occur mostly in the first half of the year, when the company has to anniversary many clearance events.
The main challenge, he said, is that the company has to consult many lawyers to negotiate rights issues with game publishers.
Then there's Virgin.com, Branson's splashy debut on the Internet, which sells every conceivable product and service the company has to offer.
All the company has to do is make good on its many promises, which, of course, is easier said than done.
But Nooyi noted that the company has to be careful about investing more heavily in one brand at the expense of another.
The company has to share the same percentage of subscription revenues with its partners, irrespective of whether it's practically giving the service away.
As part of the settlement, the company has to make a series of improvements to the safety and emergency responses on its rigs.
In order for Apple the business to continue to drive sales and earnings, the company has to introduce either new products or a new product category.
So partners are needed or the company has to (and repeatedly has) turned to the stock market to sell more shares to continue its exploration activities.
For Nintendo to revisit 3-D, the company has to be very convinced that this is the next step it wants to take in the handheld category.
The company has to conduct battery- and insulation-related pre-flight inspections, watch battery behavior like a hawk, use only its own pilots and fly over unpopulated areas.
The company has to make some tricky choices in order to tighten its margins, which were 50.4% this fiscal year, a 3.7% increase from the year before.
Froutan said he joined Nirvanix because he has found potential in what the company has to offer, especially now that companies are starting to realize what a cloud is.
To fulfil its ambition of becoming the world's trading platform of choice, the most important thing the company has to do is keep the vast army of eBayers happy.
As time passes--and as the company has to deal with the requirements of building up its network to meet high-speed 3G standards--the pressure could be too much to bear.
Hence, it will be interesting to see how gross margins for Apple look in the upcoming earnings release and see what the company has to say about the outlook.
First, the company has to regain credibility with investors, both in terms of guidance that it provides on upcoming earnings and the information it makes available about its product plans.
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