The retailer even executes a transaction flagged off by the fraud detection vendor as possible fraud if the risk involved is small and the customer is loyal.

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So a valuation would hone in on the historical profit of the practice and try to project forward how large and loyal the customer base is.

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But, from the perspective of this loyal customer, it is another case of Starbucks breaking faith.

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One of those most irked by the company's approach is the iPhone-toting president of Estonia, Toomas Hendrik Ilves, a loyal customer since 1982, when he bought an Apple IIe.

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With its loyal customer base, numerous marketing channels and international reach, we believe Tesco is the perfect partner to bring WE7's music services to a wider audience.

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Cardinals guard Russ Smith, the tournament's leading scorer and odds-on favorite for Most Outstanding Player, is a loyal customer of Waffle House where, he says, he likes to order a waffle, scrambled eggs with cheese, grits with sugar, two sausages and either "hot tea with three creams" or, if it's Sunday, a cup of coffee.

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