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Former amateur boxers, they are now well known as businessmen and own a number of nightclubs in the East End, West End and Knightsbridge, mixing with various celebrities.
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According to Experian, only three days during the first 13 of the Games saw higher numbers of shoppers in the West End and East End of London than the previous year.
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It's a scene more reminiscent of the Middle East, rather than the London's West End.
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The fall of the wall in 1989 not only brought an end to the division between east and west, between communism and capitalism, it also redefined what was hip.
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Extra buses have been laid on for shoppers heading for the West End and for the Westfield shopping centres in east and west London.
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Those lodging in the West End and traveling east will likely go through elegant residential neighborhoods such as Kensington and Hyde Park, nightlife destinations like Piccadilly Circus, Leicester Square and Covent Garden, as well as working class areas such as Bethnal Green and Mile End.
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The Central Line is above 32 degrees at every station between luxurious Holland Park in the west and Bethnal Green in the East End.
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Howard Brim takes public transportation east from the city's predominantly African-American West End to a suburban high school that has an equally strong academic and athletic program.
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Soave expects to have 40 to 50 Fiat stores open by March, mostly on the East and West coasts, and most of the rest operating by the end of the year.
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"West Ham United are an East End institution and deserve the chance to be the best and beat the best, " said Wales.
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By the end of that day, more than 600 East Germans had crossed over to the West.
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Since the end of the Cold War, there is no East anymore, but there is still a West.
WHITEHOUSE: President Obama Speaks on US-EU Summit with Herman Van Rompuy and President Jos�� Manuel Barroso | The White House