The company developed GAIA to evaluate the effect of its product ingredients on water and identify any potential for toxicity, persistence, and bioaccumulation.
In recent years commentators have noted the existence of the so-called Delia Effect, whereby her endorsement of a food product or cooking utensil, be it sea salt, vegetable bouillon or a balloon whisk, sees shoppers falling over themselves in a buying frenzy.
Product A was about to go off-patent and become available as a generic, and we were trying to anticipate the effect this would have on sales of Product B, still on patent.
The highly alkaline substance is a by-product of aluminium production and has a caustic effect on the skin.
The listing of chlorinated Tris went into effect in October 2012, which means any product still containing the flame retardant needs to come with a warning label in California.
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The more frequently purchased the product or service, the greater the dilution of the measured advertising effect by including repeat sales.
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Unfortunately, once you sort through how much more China can actually spend in the near term, and take into account that--at market exchange rates--China's economy is only around 6% of world gross domestic product, the effect on global growth will be small.
The tastiness and package size of a food product can have an effect on satiety and how much a person ultimately consumes.
There is an enormous positive internal effect: Lutz plants a flag at GM for all of the product people to rally behind and creates an aura of victory to come.
The halo effect is generally used to explain why a customer has a bias towards a certain product because of a favorable experience with another product at the same company.
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