In my view, the Genius Bar is the most important feature of Apple Stores.
That means the level of service (such as the genius bar) is not the same.
FORBES: Why Is Windows Phone Outselling The iPhone In India?
The Genius Bar idea and others like them are another part of the wave.
FORBES: BMW Latest to Pick Up Apple 'Genius Bar' Idea In Showrooms
Consider that the last time you visited the Genius Bar at an Apple store, you sat on one of Aalto's High Stools.
We get our music and some movies on iTunes, and I visited the Genius Bar at the local Apple store just several weeks ago.
If you're in the Apple store's pyramid on Fifth Avenue and a fire breaks out, who do you call for help: the Genius Bar or the FDNY?
So I made an appointment for the next evening and was sternly instructed by the Genius Bar staff to be there no later than 10 minutes before my appointment.
The Apple genius bar suggested that I replace the phone itself, which I did.
Johnson is reportedly also the inventor of the hugely successful genius bar.
FORBES: Jobs Made Johnson Look Like A Genius, Penney's Debacle Proves Otherwise
And Apple, which has yet to include indoor maps in its Maps app, is nevertheless employing indoor positioning technology in its Apple Store app to push Genius Bar customers a check-in notification as soon as they enter the retail store.
FORBES: Indoor Venues Are The Next Frontier For Location-Based Services
The genius in the ad seems marginally less annoying than the real Apple geniuses giving you attitude behind the bar at retail stores, but critics have been harsh.
The Wall Street Journal reports that the chain is testing a prototype store near its Minnesota-based headquarters that mimics signature Apple features such as its Genius Bar.
FORBES: Best Buy Reveals a Slimmer Apple-like Store and More Staff Cuts
应用推荐