As a result, his business roots are steeped in the practice of protecting the image of a retail brand, which is what the Carolina Panthers unquestionably are, and what Newton is becoming through his growing trough of endorsements.
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And of course, the development of a brand image is only part of the story.
While the Facebook IPO dominates the headlines (Blog of February 15, 2012), less focus has been given to the image of the KODAK brand, now fading and curling at the edges.
From the book's publication, the brand image of Xerox was no longer what Xerox wanted it to be.
That may not sound like a lot, but the potential damage is much greater for the brand image of both brands.
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Either way, perhaps the most interesting thing about the hire is that RIM just underwent a major renovation of its brand image around the time of the Bold and Storm releases -- and BlackBerry users tend to love the way their devices generally operate (Storm notably excepted), so any jarring change to the experience risks alienating huge swaths of the base.
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The global network structure of the largest public accounting firms sells a brand image of strength, confidence, and cross-border seamless service delivery.
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Even more significantly for its public image, Citigroup was careful to retain its identifying brand image of the red umbrella, which came in the original acquisition of Travelers in 1998.
An activity spike in the left prefrontal cortex--an "approach" response to the image of a Kit Kat chocolate bar--would suggest the subject is attracted to the brand image or message.
That has helped preserve the brand's image of luxury and exclusivity.
When rumor on the street is that the brand did not behave like a responsible adult, the image of infants talking may be a little too close to consumer perceptions to be the best choice.
Sometimes, the men and women who are the advertisements for that brand can become consumed by the image and evolve into a pastiche of it.
Most industries have learned how to harness the power of the Internet, social media and mobile platforms to build their brand image and increase sales.
But midlevel Mercedes managers have been unwilling to share much else, for fear of sullying the luxury brand's image.
This posture keeps the company on the cutting edge of technology and builds its brand image while limiting investment risk.
While it's easy to say that the avalanche of junk out there that's sold with an Elvis likeness tends to cheapen the brand image, it's still in CKX's interests to get that business for itself rather than watch it go underground.
This new camera model is part of the Liquid Image Xtreme Sport Cams (XSC) Brand Line which revolutionizes wearable cameras.
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It also believes it does not suit the brand image to sell the designer jeans alongside tins of baked beans.
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That image needs to be large so that it captures the essence of the brand, rather than a thumbnail.
The German side is acting as if it is still alone, partly for fear of sullying the imperious Mercedes brand with the rugged Chrysler image.
He says that they can help deliver a superior level of customer service, strengthening the carrier's brand image and differentiating them from competitors flying similar routes.
This is exactly the situation top brand marketers find themselves in with the recent ascendancy of image-based social media networks like Pinterest and Instagram.
In a piece for MarketingProfs earlier this year C-Level Exec, Improve Your Brand Image by Using Social Media I wrote about the results of a CEO survey conducted by BRANDfog which revealed the ever-growing importance and need for c-level suite folks to use social media as a means to engage its customers and prospects alike and to earn their trust in the process.
We think Nike will be able to continue its momentum in the North American market in Q3 2013, on account of its superior brand image and strong marketing strategy.
After years of investigation, Audi was exonerated, but the damage to the brand image was done.
The so-called Quiet Tuning elements are consistent with the brand image and generally easier and cheaper to pull off than a state-of-the-art engine.
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"Airlines select products to go on their planes that are consistent with their brand image and the celebrity chef is another factor that makes up a portfolio of an airline's brands, " says Jones.
Four years ago, Amouage hired Briton David Crickmore, a 29-year veteran of the luxury goods industry, to kick-start its image -- and grow the brand internationally.
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