The American super-rich are trying to keep up with the Gateses, not the Joneses.
Not to gain a competitive edge, but to simply keep up with the Joneses.
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Not too long ago, we were all the Joneses buying jacuzzis and Hummers and stocks on credit.
Some artists decide to do their best to keep up with the Joneses.
The software is an important addition to Google's catalog, but offering IM and chat is just keeping up with the Joneses.
The Joneses were a crowd Dan and Tammy had hardly encountered before: professionals, entrepreneurs, highly educated people with ambition bordering on aggression.
The Joneses will still have more net income at the end of the day, to spend or save as they see fit.
The Joneses appealed against the decision and a subsequent public inquiry by a Welsh government planning inspector ruled in the family's favour.
It hasn't been without its challenges, but Sharon Kastrinos says it's exhilarating to no longer feel compelled to keep up with the Joneses.
And women an especially unhappy bunch of late may be especially vulnerable to keeping up with what they imagine is the happiness of the Joneses.
Ask yourself when was the last time you had an attack of The Joneses and if recalling this scene could have helped stem your spending.
After paying only part of October's rent, they skipped November entirely, then told Ferraro the Joneses were breaking their lease and moving out, according to Ferraro.
When I first heard about FOMO, I thought it was another way of saying keeping up with the Joneses, and the two are pretty similar.
Keeping up with the Joneses is conspicuous consumption that occurs when people compete with their peers by buying what they buy and doing what they do.
But keeping up with the Joneses is an even more gripping problem in the uber-competitive world of pro sports than it is at the country club.
There's the Edwards clan - after Gareth, of course - the Quinnells - enough said there too - the Williamses - JPR - and the Joneses - Stephen.
It is being built on the Joneses 600-acre (243 hectares) beef and arable farm, and will be fed with maize and waste from the St Merryn Meat abattoir in Merthyr Tydfil.
It all leads to one crucial question: are any of these companies really onto something, or are they just keeping up with the Joneses in a feverish quest after an imaginary next big thing?
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Stone's 1987 release portrays Chaplin's direct descendant, telling the story of Wall Street in the roaring 1980s and the efforts of one would-be titan's efforts to keep up with the Joneses at a very high level.
Economist and social critic Thorstein Veblen took a crack at it in The Theory of the Leisure Class, the 1899 classic that wryly posited the theory of "conspicuous consumption, " his phrase for keeping up with the Joneses.
Given that Foxconn has always paid better than competing Chinese factories, it looks rather like just keeping up with the Joneses rather than responding to the outrage and fury of a few hipsters thousands of miles away.
Lord Layard's analysis suggests an alternative view: it is not that Europeans are working too little, but that Americans work too long, driven to choose more income instead of leisure by an urge to keep up with the Joneses.
We argued, back when we were all Third Way liberals, that not having money was a problem because it kept you from keeping up with the Joneses, and eroded the sense of community, of shared culture, on which democracy depends.
Besides, I would be moving on to a new watch soon, if I were to properly keep up with the SAS Joneses.
It may seem like a harmless "keeping-up-with-the-Joneses" style obsession.
So, Ford is going to have to put a real emphasis on trying to keep up with the Mercedes-Joneses, if you will, because if it doesn't, it's losing customers who are as geeked on technology as they are on traditional automotive values.
This simple illustration of how all those Joneses up and down the block were performing proved far more effective than the most passionate and slickly produced of marketing campaigns with one flaw.
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There'll hopefully also be some memorable performances off the field in the meantime as the Edwardses, Quinnells, Williamses and Joneses do battle on at least two fronts.
His meeting with Carwyn Jones was "business-like and cordial" (direct quotes from both Joneses as it happens) with the two men getting on "extremely well" on a personal level.
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