You go behind a tree, chant the magic words, and money pours in.
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At noon on 18 September 2010, Mayor Christian Ude will launch the world's biggest collective drink-up with the magic words: O'zapft ist!
The magic words, you'll know in a year, figure it out in a year, and I'm like, okay, what's so fabulous about a year?
After Yasser Arafat said the magic words, the Americans and the Europeans were only too happy to ignore the fact that he was lying.
And just as Arafat understood that after he said the magic words the West would ignore his bad behavior, so Assad knew that Washington and Paris would pay no attention when upon returning from Riyadh he announced that Syria's relations with Iran will never be weakened.
The two magic words in the stock market have been China and Internet.
Those four magic words shift the focus from what you want to communicate or accomplish to finding out what they want and need from you.
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The Magic Formula is just four words.
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They do not share the old guard's view that there is a magic key to be found in the right words, slogan and circumstances which will sweep away voters' inhibitions about independence.
But governments across Europe will be hoping that Mr Draghi uses enough magic words to convince the financial markets that the ECB is willing to try something new.
"The magic of Glassdoor is that we get to hear stories from employees in their own words, " says Glassdoor's founder and chief executive officer, Robert Hohman.
In the words of the late, great coach Thomas Leonard: People who wait for a magic wand fail to see that they are the magic wand.
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