The key for sponsors operating with the new marketing concept was exclusivity through its product segment.
Next month, the group also will start test marketing a concept called the Soil Trust, an ambitious loan guarantee for money lent to local enterprises.
Kelly liked the results so much he ordered the marketing department to find ways to expand the concept.
New technology could help the decades-old concept of personal marketing explode and make 2013 the Year of the Consumer.
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The modern twist begins when you utilize the mastermind concept as a profitable marketing and business-building tool.
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Last fall, when the title was announced, it was obvious that the movie was nothing more than a marketing concept.
Brand gives your salespeople a competitive edge in addition to price and gives sales and marketing a shared interest in the concept of brand.
What is the Google counterpart to iCloud as a marketing concept?
The concept kicks the possibilities of internet marketing up to a new level, and gameshifts the whole notion of secret shoppers.
Often the design, the user interface, the linked services and even the marketing message seem to be conflicting, thus blurring the usability and desirability of any new concept.
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The International University of Monaco has just handed a particularly tough challenge to 24 MBA students enrolled on a marketing management course -- develop the concept for a new board game.
Last May Cohen tested the concept in Melbourne, Australia with a marketing partner who had connections in the department of transportation.
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For a new company trying to spread the word about their concept, blogging is definitely a marketing route to consider.
Being able to code, or design, or sell or run marketing campaigns or do one of the critical things for your concept, all by yourself makes a big difference.
To understand how this works, let us imagine that Apple (NASDAQ:AAPL) develops a perfectly fragmented and disintegrated Web TV-supply chain: Every activity from the new TV-concept development, to design, manufacturing, marketing, and so on can be performed by independent subcontractors.
It wanted to change that by investing in marketing, advertising and industrial design, a then foreign concept for the company.
The company recently acquired several Italian jewelry and watch manufacturers that it has incorporated into its branded marketing concept.
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But give Gillette credit for bringing together its two key marketing partners who created a concept that is driving new sales, which of course is where the rubber meets the road.
For while terroir may be a debatable concept when it comes to the production of wine, there is no disputing its power as a marketing tool.
The concept sounds simple, but these college students quickly learned how laborious the logistics of obtaining, producing, marketing, and selling can be.
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