Can Apple have both the high-end and the mass audience through segmenting its products?
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Candidates know the power of the mass audience.
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These give viewers control over what they watch and when they watch it, meaning that the mass television audience will be further fragmented.
That said, however, today's digital media culture -- which shatters the 20th century mass audience into billions of 21st century authors and enables them all to broadcast their most intimate thoughts to the world -- seems to be making narcissism the default mode of contemporary existence.
Wielding a black Magic Marker, he charted the big bang of channel expansion and audience fragmentation that has propelled television history so far, from the age of the three networks, each with a mass audience, to the hundreds of cable channels, each serving a niche audience twenty-four-hour news, food, sports, weather, music and on to the dawning age of Internet video, bringing channels by the tens of thousands.
In the age of Twitter, breaking news reaches a mass audience the instant it occurs.
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We are not going after the kind of mass audience that World of Warcraft caters to.
It was the merest shadow of what Patton called his "eloquent profanity, " but it was more than the mass-movie audience was used to.
By doing so, News Corp. and NBC are hoping to capture the kind of mass audience--and big advertising dollars--that have so far eluded their online video offerings.
It behooves Gov. Romney to maximize the former and minimize the latter if he wants decisively to defeat the President in these mass-audience settings, and in November.
Mr Birt tried to strike a balance between a public-service broadcaster's duty to provide serious programming and the need to compete with the commercial sector for a mass audience.
It has prospered by understanding the tastes of a mass-market audience.
Similarly, when news was distributed using expensive printing presses and delivery trucks, only a small minority of the population had the opportunity to communicate with a mass audience.
When Mattson does consent to work within the normal confines of nonfiction, he operates like an academic with dreams of a mass audience, or, at least, the hope of receiving teaching evaluations that will commend him as an especially with-it prof.
"He likes digestible ideas, in the form of art that can appeal to a mass audience--just like advertising, " observes Manhattan dealer Robert Goff, who has sold Saatchi the work of Iraqi-born artist Ahmed Alsoudani, 35.
It remains to be seen whether a mass audience will flock to the film though despite the outpouring of critical love. (The film currently earns a 97 out of 100 on Rotten Tomatoes.) No matter what, a silent film is going to be a tough sell.
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"He was writing for a mass audience, but also for the court, " says Dr van Es.
Build a highly targeted mass audience like that, and the cause takes off.
Certainly his controversial wording about Islam in his speech at Regensburg in 2006 was an example of a scholar pope unable to reach a mass audience, especially when compared to the media maestro John Paul II.
And from there he will return to the US where he will launch his global movement to support Israel before a mass audience in Dallas early next week.
With the new, flashier Kindle, Bezos seems to have his eye on expanding those mass audience ambitions.
"Our focus is the Asian-American audience, and theirs is using Asian culture to create a mass-market channel, " he says.
As a relatively unknown author this award will give her exposure to a wider and mass audience that she may not have reached and is a perfect example of the influence of the Whitbread.
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The scheme has two features which make it stand out from previous initiatives and could appeal to a mass audience.
MPlayit thinks the variance works to its advantage in this case: because it draws from Facebook users, the company says its users are made up of more casual gamers, closer to what a "mass audience" looks like.
"You can do all the 'News Hour with Jim Lehrer' you want, but if Michelle Obama wants to immediately reach a mass audience, you come here, " Us Weekly Editor Janice Min said.
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