"Before we enter the spiritual world, we are in the mundane world, " she says.

CNN: AllPolitics - TIME This Week

We analyzed public opinion polls and congressional votes during four episodes of humanitarian intervention -- Somalia, Haiti, Bosnia and Kosovo -- and found, as recent debates seems to suggest, humanitarian intervention is mired in the mundane world of politics.

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By the glitzy standards of deal making, moving money around the world for iTunes is mundane.

WSJ: Wall Street Giants Try a New Business Model

In the real world, the job was a lot more mundane, but it was still virtually the only one a young woman could choose that offered the chance to travel.

NPR: Excerpt: 'When Everything Changed'

And, as is the nature of things against the World Champions, a team effort towards that apparently mundane task may be the decisive factor, before we can even factor in Ronaldo's potential for brilliance.

WSJ: Euro 2012 Preview: Spain vs. Portugal

There are a range of responsibilities from the mundane to the highly specialized that become part of your world as a business owner, which could be delegated if you just had a job.

FORBES: Why Traditional Employment Is Better Than Entrepreneurship

In shamelessly memorialising the mundane, his wish may be that more people recognise not only Istanbul's reality as the centre of the world, but their own.

ECONOMIST: Orhan Pamuk