This Five-Star resort is tucked away on seven oceanfront acres on the southern tip of Palm Beach Island, and the Ritz Kids AquaNuts facility is decidedly ocean-inspired the ceiling is blue and the room is decked out with fish nets, crab and fish rugs and has large murals of underwater scenes on the wall.

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The palm trees sway gently under a balmy sun, the beaches are perfect, and stretched out as far as the eye can see is the wide blue of the Pacific Ocean.

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The rationale is that Facebook, LinkedIn and Twitter exhibit characteristics of a Blue Ocean strategy.

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