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By bringing world-renowned celebrities to Acapulco, Slim hopes to project the better face of a place that once was the golden destination of the rich and famous.
FORBES: Can Billionaire Carlos Slim Return Acapulco To Its Past Glory?
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"The campaign must pay for travel to any destination where campaign activity takes place, regardless of what else happens at the destination, " Biersack said.
CNN: The perks of presidential travel
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Caribbean's most glamorous destination--stomping ground of European and American elites--the place retains an unspoiled, small-town charm pleasantly inconsistent with the tremendous wealth that exists there.
FORBES: Travel
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Once a package and its destination are identified, the Worldport system routes it to the appropriate place, all while keeping track of where each item is at all times on the 33, 245 conveyors and 2.6 miles of tilt-tray sorters.
ENGADGET: Inside UPS' Worldport: How a shipping titan moves 2,000 packages every 17 seconds
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Add in a guarantee of fast, attentive service in an empty, beautifully minimalist dining room, and the place becomes an anti-destination destination.
NEWYORKER: Thirstbar��vin