The company is outperforming commercial-transport rival Airbus on product quality and appeal, despite the pricing advantage the European company gets from government subsidies.
Susan Grabau, Sun's StarOffice product line manager, said that these high-profile partnerships should extend the company's reach so it can better compete with bitter rival Microsoft, whose Office product is the most widely used desktop applications suite.
And there is nothing to stop a rival company from creating the same product.
Information Access Co. eventually used the DeStephen data to produce rival products and product extensions.
LONDON, England (CNN) -- Almost 18 months after Creative first declared a marketing war against rival Apple, the company has launched a product to compete directly with the iPod video.
They have a three-year head start and a product with cachet among recruiters said to rival the Bloomberg terminal for traders.
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Neither Microsoft nor Coca-Cola has offered any compelling economic arguments for depriving consumers of the chance to choose easily between their product and its main rival.
Targeted advertising, which directly compares the quality of a branded product with a private-label rival, is also a short-term solution for consumer-goods companies, which are keen to remind their customers why paying more is a good idea.
Video chat features are set to become the killer app in the world of social media now that Facebook has announced a partnership with Skype to offer just such a product hard on the heels of one rolled out by its rival Google.
Claire and Ray then leave national service, join rival cosmetic firms, and try to steal the formula for an important new product.
Some reckon BSkyB is trying to protect its pay-TV business against the looming threat of television over Internet, including BT's forthcoming "Vision" IPTV product and the newly enlarged cable concern NTL, which has added rival Telewest and the cell provider Virgin Mobile.
Add an antagonistic factor: if your product is the best it is always important to have a competitor or rival.
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Google has transferred numerous executives and product managers to help run Motorola with the hope of producing devices which would rival those of Apple Inc.
The rival graphics processors from the two companies come as Intel threatens to enter the market with a product it dubs Larrabee.
To appeal to more health-conscious Americans, Hostess launched a line of whole-grain breads called Nature's Pride that the company says has been selling well, but it is a small product line compared with rival offerings.
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The European Constitution is largely the product of a long-running Franco-German campaign to construct an economic, political and strategic rival to the United States.
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