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Passengers want to feel a sense of place and get a taste of the local community.
FORBES
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Most of his decisions make sense but some leave a bad taste in the mouths of the many Iraqis who want to run the show themselves.
ECONOMIST: Iraq
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Mr Danto, a jolly, bearded man with a self-deflating sense of humour and an old-fashioned taste in clothes, is the last sort of person you would think of as an authority-figure in the world of contemporary art.
ECONOMIST: Contemporary-art criticism
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Since Frito-Lay didn't have a production line for the flavored shells at the time, the Doritos seasoning was sprayed onto regular taco shells so executives could get of sense of how they'd taste.
WSJ: Doritos to roll out chips in 'Taco Bell' flavor