Though the shares will be sold from the companies, and Loyal3 will act as the transfer agent, the share purchases (and links offering others the opportunity for similar transactions) will be announced on Facebook, which is likely to become a major form of publicity for the service.

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Under the deal, the two airlines will share facilities so as to improve passenger transfer services in Madrid, Barcelona and London.

BBC: BA and Iberia forge closer links

Xoom represents a fraction of that market, between 2% and 4%, but investors, as well as Xoom's venture-capital backers, are betting customers used to waiting in lines to transfer cash will make the transition online, and that Xoom's market share can grow.

WSJ: Xoom Soars in Trading Debut

And, using the handy SharePort Mobile app for mobile devices, USB and SD card file sharing or expanded device storage, it's easier than ever to record and share a video with friends, send a corporate presentation to people in the audience, or transfer digital photos from a camera's memory card to a computer in the field.

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When he is sold to a bigger club, typically in Europe, the transfer fee is split between the club and third-party owner, depending on the share.

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Price goes up because share buybacks are done on the open market (but it could be done by auction or some private transfer instead).

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Energy Transfer is split into two publicly traded entities: Energy Transfer Partners, which holds the assets, and Energy Transfer Equity, which operates ETP for a fee and also holds a 39% share in ETP.

FORBES: Companies, People, Ideas

Energy Transfer Partners reported profit of 49 cents a year ago, but the consensus estimate calls for earnings per share of 44 cents this time around.

FORBES: Earnings Preview: Energy Transfer Partners LP