Unfortunately, this came at the expense of sub-optimization of the larger system.

FORBES: On The Verge of Change: A View of Our Future Energy World

There's a fine line between search engine optimization and cheating the system.

FORBES: Magazine Article

The Smarter Energy Research Institute is a first-of-a-kind collaboration between corporate research and the energy and utilities industry to transform leading energy companies through the use of predictive analytics, system optimization and advanced computation to deliver better services to their customers.

ENGADGET: IBM announces Smarter Energy Research Institute, aims to improve energy grids (video)