Video, on the other hand, is supposed to be the ultimate objective witness.

CNN: Could video evidence deceive us?

How the IBC's initiative of drafting a report on this issue has been prepared, and what is the ultimate objective behind it?

UNESCO: MEDIA SERVICES

The way they, it wasn't the ultimate objective in Iraq either.

NPR: The Nuclear Debate from Iran's Viewpoint

Of course we agree, we concur on the ultimate objective.

WHITEHOUSE: THE WHITE HOUSE

The ultimate objective is come up with a strong Bafana Bafana team that will ensure that South Africa qualifies for the 2006 World Cup and African Cup of Nations .

BBC: SPORT | Football | African | McCarthy in SA squad

In this regard and in the context of the ultimate objective of the Convention and the Bali Action Plan, we will work between now and Copenhagen, with each other and under the Convention, to identify a global goal for substantially reducing global emissions by 2050.

WHITEHOUSE: THE WHITE HOUSE

The ultimate shared objective is eyeballs.

FORBES: PR Professionals, Meet Mr. D'Vorkin's Model

As a branding veteran, I couldn't help but note how these individual stories characterized the two fundamentally different starting points for achieving the same ultimate marketing objective: Make the sale.

FORBES

Bosnian President Sulejman Tihic said his country's ultimate objective was to join the Union.

BBC: NEWS | Europe | Tensions simmer at Romania summit

"Our ultimate objective is a deep understanding of the human brain and its understanding, " said Arati Prabhakar, director of the Defense Advanced Research Projects Agency, in a conference call with reporters.

CNN: Obama seeks $100M to unlock mysteries of the brain