Through content marketing it is going to draw more and more corporations into value-driven content creation and distribution, so it will disrupt the work-life of people who have to write in the public domain for the first time.
In the early 1990s, manufacturers began to see the value of single enterprise-wide resource planning solutions that integrated manufacturing, logistics, distribution, inventory, shipping and accounting.
Sam Ford, co-author with Henry Jenkins and Joshua Green of a new book coming out January 21 called Spreadable Media: Creating Value and Meaning in a Networked Culture, looks at self-distribution from known creators (example, the Seinfeld episodes) as one of many new experiments being sown across the Internet.