Often clients are convinced a particular aircraft or service is the way to go because a friend tells them so or they take a demo flight and fall in love with the idea.
But even barring another catastrophe, it might be really nice to get from one town to another in a civilized way, the way a Bostonian might go to New York for a weekend to see a play or something.
Trump charged after the bait the way a bull is supposed to go for a red cape.
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It's hard to say just how realistic that dream is at this point, of course -- the device is set to go up for order in the fall, and Pettis is the first to admit that the company still has a long way to go before the Digitizer is consumer-ready.
They will need to be convinced that the new rebuilding program is the right way to go and that a new management team will be in place to give them the tools to successfully service customers.
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Broadhurst's victory took him to fifth in the European standings but he insisted there was "a long way to go" before the possibility of a Ryder Cup place.
If they just got on with it then, apart from the money it would save the authorities not having to prosecute them, the goodwill (my middle name by the way) it would generate would go a long way to restoring trust in the financial system.
Though the project still has a long way to go, it has already helped develop a test to diagnose the early stages of the disease.
While the drug still has a long way to go for the approval (expected approval in 2014), we think it has a fair chance of succeeding now, and thus we have incorporated expected sales of the drug in our model.
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The win sets up the reigning champions for the visit of Bayern Munich to the Westfalenstadion on Wednesday in a fixture which will go a long way to deciding the destination of this year's title.
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Although Republicans hope to attract more young voters and minorities, and to come closer to matching the Democrats' vote-tech edge, the GOP has a long way to go and relatively little time.
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"The most successful way to compete is to go after a certain subset of the target market, " says Green.
Another, though, is the fact that the country has a long way to go in terms of energy efficiency.
And they tried to bring proximity in some points between the viewpoints of Iran and their own, which we believe is a positive step, despite the fact that we have a long way to go to reach the optimum point.
Whatever Willey's excitement about the forthcoming tournament, though, the matches will have to go a long way to better his career in the game so far.
The battle in the Democratic Party has a long way to go, partly because its system awards each candidates a share of the delegates to the nominating convention according to their share of the vote in each primary.
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Unless you face a serious hardship, like many residents of Staten Island, the Rockaways and parts of New Jersey who have lost their homes, it behooves you to make the effort to go into the office or to find a way to work from home.
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We have begun to reverse the devastating slide, but we have a long way to go to repair the damage from this recession, and that will continue to be my focus every single day.
The only way is to go to the last stop, a city in the North, Kosti.
The West may be "kicking butt, " as Forbes ASAP put it last summer (click here to read that article), but the folks west of the Mississippi still have a long way to go before they catch up with their buttoned-down brethren on the East Coast.
Ms Griffiths said the Welsh government believed the legislation would go a long way to increasing the number of organs and tissues available.
Compared to Apple which sold 47.8 million iPhones last quarter Samsung has a long way to go if it expects to lead the market with a single device.
The President has put forward a detailed proposal that makes clear where he thinks Congress ought to go, makes clear that a balanced approach is the way to go, which reflects the approach that the American people believe we ought to take.
Although the film and its international acclaim has served to bring to the fore this brutal aspect to Pakistani society, activists say there is still a long way to go before the situation on the ground truly changes.
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Afghan security forces, considered the key to the country's success when troops withdraw by the end of 2014, still have a long way to go before they are able to handle some operations without the help of the international forces.
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But while Western culture as a whole has become more accepting of gay men and women, those who follow the progress of gay athletes say the football culture in Europe and the UK has a long way to go to make the sport more welcoming.
If a diploma from the brand name school is really important, then the two year transfer plan is a really the way to go.
It is a matter of probing the limits of the new freedoms, knowing that the battle for a free media still has a long way to go.
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How he responds to the humiliation of his country's downgrading will go a long way to determine the fate of the euro.
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Du Shaozhong, deputy director of the Beijing Environmental Protection Bureau, admits that the city still has a long way to go to clear the air.
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