Like a broad-forces historian, he sets out to explain how a relative latecomer, starting out after Matsushita in the rubble of post-war Tokyo, should become a 20th-century icon with a brand name as well known around the world as Coca-Cola.
The biggest brands in the world: Coca-Cola, Apple, BMW and You.
Quick: What's the current advertising slogan for Coca-Cola, the world's best-known brand?
The most iconic example is the Coca-Cola Company's attempt to reformulate the world's most popular soft drink on April 23, 1985 - "a day that will live in marketing infamy", according to the company's website.
Coca-Cola, the world's biggest beverage maker, reported first quarter earnings that beat Wall Street forecasts.
GBC's Mr Tedstrom, is there anywhere in the world that lacks a sales point for Coca-Cola?
Coca-Cola, the world's largest beverage company, announced plans in June to return to the country for the first time in 60 years.
Coca-Cola, the world's biggest soft-drinks maker, saw sales in Europe and China fall in the last quarter of 2012 and warned the year ahead would be unpredictable.
"It's ironic that the U.S. is the country that invented fast food, Coca-Cola and Twinkies and is now telling the rest of the world how to combat obesity, " Bruce Silverglade , legal director of the Center for Science in the Public Interest, told USA Today.
Certainly the most admired agency in the Advertising world, it won such prestigious accounts as Coca-Cola, Microsoft, Kraft Foods, VW, and Burger King.
But now the world knows about that technology as well (which is why secret formulas, such as the ones for Coca-Cola and the filling in Oreo cookies, have never been patented).
While players were picked for the game from every corner of the world, neither they nor their families had to worry about travel expenses for the game, as the NBA and Coca-Cola picked up their expenses for the week.
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Spotify's US launch is in partnership with some of the biggest and most pioneering brands in the world, who want to help us spread the word of Spotify in the USA. Our exclusive launch partners are Coca-Cola and Sprite, Chevrolet, Motorola, Reebok, Sonos and The Daily.
Coca-Cola has long been recognized as the world's most valuable brand.
If I were to ask you, what are the top 5 most recognizable brands in the world today, you might think of companies like McDonalds, Coca-Cola, Apple, Google and Nike.
Since Coca-Cola's marketing strategy is similar everywhere in the world, a lot is resting on the outcome.
During World War II, Coca-Cola was considered so vital to the fighting morale of America's servicemen that Eisenhower once sent an urgent message from North Africa requesting an early convoy loaded with three million bottles of Coke and equipment for producing twice that amount monthly.
Through Carlson Wagonlit, the group is one of the world's biggest corporate travel managers, looking after companies like General Electric and Coca-Cola.
They buy secret concentrate from Coca-Cola Co. and add water and sugar to turn it into the world's best-known soda, distributing it in cans and bottles across the world's next developing markets.
Coca-Cola intends to accelerate investment in Indonesia as consumption and income levels grow in the world's fourth-most-populous country.
People of the world is a market of seven-billion, and most of them have occasionally consumed black soda drinks called Coca-Cola and Pepsi.
Efforts by firms such as Coca-Cola to work with NGOs to conserve water and increase access to it in the developing world have promise since they should make it easier for the firm to secure a reliable supply of the main ingredient of its drinks.
Coca-Cola Co. has "arguably the strongest and most pervasive marketing and distribution system in the world, " Chairman Douglas Daft told investors at the annual shareholder meeting in April.
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