"As they are growing or when they're exposed to different drugs, they change" from their original form.

WSJ: 'Personalized Medicine' Hits a Bump

Nearly 7 percent of doctors say they are planning to change to some form of direct-pay care in the next three years, according to a survey of 13, 000 doctors done for the Physicians Foundation.

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What if the change we seek is already here, in the form of established players who realize they must rapidly evolve, and profoundly reinvent themselves if they are to survive?

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